Bridging the gap between charities and funders
Securing funding remains one of the biggest challenges for small and medium-sized charities. That’s why we highly recommend the report Be Fundable: Bridging the Gap Between Charities and Funders
It offers well-researched insight into what funders are looking for, combined with a practical, supportive approach that helps charities improve their readiness to attract funding. One of the most valuable features is the Be Fundable Audit Toolkit, which charities can use to assess their current position and identify areas for improvement.
Below is a summary of the key findings, but we strongly encourage charity leaders and trustees to review the full report and work through the audit checklist. It’s an excellent tool for guiding strategic conversations and aligning your organisation for future funding success.
About the report
The report draws on data and insights from 67 funders of different sizes, gathered through questionnaires and interviews. It sheds light on the common pitfalls charities face when applying for funding. It provides clear recommendations for charity leaders, fundraisers, and funders on how to build stronger, more fundable organisations.
Key insights for charities
- Funders value clarity and confidence: Funders want a clear purpose, measurable impact, and strong governance. Many applications fail because the support case is unclear, overly complex, or lacking focus.
- Impact evidence is essential: Funders increasingly expect evidence of change—not just activity. This doesn’t require costly evaluations. Start with simple, credible data and build from there.
- Relationships matter as much as proposals: Funding rarely comes from a single application. Ongoing dialogue, transparency, and regular updates build trust and significantly increase funding potential.
- Capacity and sustainability are under scrutiny: Funders need confidence that charities can deliver what they promise. Financial resilience and a realistic plan for growth or sustainability are vital.
Common pitfalls to avoid include:
- Using jargon or overly complex language
- Focusing on activities rather than outcomes
- Failing to tailor proposals to the funder’s priorities
Practical steps to become more fundable
- Audit your funding readiness: The Be Fundable Audit is an excellent tool for assessing governance, impact measurement, financial planning, and strategy. It can be used by staff teams or trustees—ideally together.
- Tell a compelling impact story: Lead with the difference you make, not just what you do. Use real examples, testimonials, and simple metrics. Having a basic impact framework in place can make this far easier.
- Invest in relationships: Treat funders as partners. Share challenges openly, communicate progress, and demonstrate learning. A strong relationship can do more than a perfect application.
- Plan for sustainability: Show how you will deliver impact not just this year—but in the long term. Funders want to see clear risk management and adaptability.
Why this matters now
Competition for funding has never been tougher. Funders are becoming more selective, but they are also clear about what they are looking for. Charities that embrace these principles will stand out, build credibility and create stronger long-term partnerships.
Need support?
If you would like help with:
- Fundraising strategy
- Impact and evaluation frameworks
- Funding applications or reports
We’d be happy to support your organisation.
Find out more on my fundraising page or Evaluation page
